Frozen Fish

Worcestershire residents are being warned to avoid cold-calling door-to-door sellers of unlabelled fish of unknown quality.

Consumers in the county have reported that the sellers offer doorstep sales of bulk fish at discounted prices, and use high-pressure sales tactics to sell large quantities of fish that turns out to be unlabelled – meaning it could potentially be anything.

The fish can still cost hundreds of pounds.

In one instance a householder was told that the fish they were buying was filleted, but it was later found to be full of bones – and of an unknown species.

Now Worcestershire Regulatory Services (WRS) is urging members of the public not to buy fish from doorstep callers unless they have a relationship with the seller and know where they trade from.

WRS Joint Committee Vice Chairman Cllr Bronwen Behan said: “Our advice is to turn away cold callers you don’t know who are trying to sell you fish like this.

“Unlabelled fish from an unknown source could make you very ill, as there’s no way to know if it has been stored hygienically. It could be out of date, or of any species, and what’s more you can’t track the scammers or their product afterwards. Even cheque payments may go to someone completely unrelated. Protect yourself by only buying from sources you can trust.”

WRS Senior Trading Standards Officer Peter Holmes added: “If you are approached by these sellers you can make a note of any vehicle makes and registration numbers and pass the information to Crimestoppers on 0800 555 111, or the Citizens Advice Consumer Service on 03454 04 05 06. If you have recently bought fish like this on your doorstep, we would also invite you to pass on your experiences to the same agencies to help the investigation of any issues.”