A designer, who is launching her new collection in Bromsgrove, is the latest business to benefit from a Townscape Heritage Initiative (THI).
Deborah Coates who is set to open her store, in Worcester Road, wanted a new sign and applied for a THI grant.

The £590.75 meant she could invest in a hand-painted sign by West Midlands-based traditional sign writer Meg Gregory.

The £1.6 million THI is a heritage-led regeneration scheme to protect and enhance historic Bromsgrove, jointly funded by the Heritage Lottery Fund, Worcestershire County Council and Bromsgrove District Council. It started in 2012 and runs until 2017.

District Councillor Kit Taylor, whose portfolio covers Planning and Regeneration, said: “Not only am I delighted to welcome yet another new business to Bromsgrove but that an application was made for this grant which means that the town’s heritage is being protected.
“I would urge other businesses to look into the grants available under this scheme and together we can create a Better Bromsgrove which looks great.”

Deborah, who has designed a bespoke ladies evening wear collection to stock in her shop, said: “Without this grant, as a new business, I couldn’t have afforded such a high-quality sign and it means my shop fits in with the traditional feel of this part of Bromsgrove’s Town Centre.”

THI grants are paid out in instalments as agreed work is completed and recipients are required to maintain the property afterwards.
If you are the owner or tenant of a listed building in the town’s conservation areas you can still apply for a THI grant before the scheme ends.

See our page on the Bromsgrove Townscape Heritage Initiative for more information.