Licensed premises in Bromsgrove town centre are raising a glass to a new award scheme which will help improve the night time and evening economy.

Participating premises will be signing up to the Best Bar None Award Scheme which is aimed primarily at promoting responsible management and operation of alcohol licensed premises.

By working together the Best Bar None scheme represents a commitment by town centre businesses and partners to reduce anti-social behaviour and crime and promote the town as a place you can enjoy a night out safely in well run premises.

Best Bar None is a National Award Scheme supported by the Home Office and the drinks industry which has since been adopted by 75 town and cities across the UK and is now being taken up internationally.

Under the scheme licensed facilities and partnerships can win awards for going the extra mile and a national map of participating premises offers reassurance to revellers looking for somewhere to eat, drink and party.

Bromsgrove District Council’s Centres Manager Cheryl Welsh said: “This national scheme has proved, over the last 15 years, that operating more responsibly through sharing best practice, the attractiveness of an area can be greatly improved.

“It also increases the income of participating businesses so it is a win win and I hope more premises join our scheme to put Bromsgrove on the map as a fun, safe and profitable place to be.”

The scheme is set to be launched at 57 Monkeys nightclub in Bromsgrove on Tuesday July 25.

Nightclub owner Mike Taylor who also chairs the Best Bar None Committee, said: “Licensed premises in Bromsgrove experience the same issues so, by working together and improving our own knowledge of regulation and enforcement legislation, we can resolve them.”