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An independent clothes store for men in Bromsgrove is the latest business to benefit from the town’s Townscape Heritage Initiative (THI).

Dean Carter, owner of Carter Esquire on the High Street, applied to Bromsgrove District Council for a grant under the heritage scheme to help fund new signage over his grade II listed shop.

The THI agreed to cover up to 85% of the cost of the works.

The THI is a £1.6 million heritage-led regeneration scheme protecting and enhancing historic Bromsgrove, jointly funded by the Heritage Lottery Fund, Worcestershire County Council and Bromsgrove District Council. It has helped provide a heritage-grade upgrade to the High Street, helped owners of several at-risk properties fund repairs and improvements, and uncovered local history and archaeology.

Councillor Kit Taylor, whose portfolio covers Planning and Regeneration, said: “I’m delighted to see another of our local businesses access this money, because everyone benefits. It backs up our vision of a vibrant small business community by giving another shot in the arm to the High Street and helping to make a better Bromsgrove for everyone.”

Carter Esquire received the necessary listed building consent to change the early-18th century building, in Bromsgrove’s Conservation Area, in late 2017.

Dean said: "It was really important that our signage reflected the high quality of the store we own, and we also wanted to ensure that we were sympathetic to the original building. It’s great that the council could help us with this."

THI grants are paid after agreed work is completed, with recipients required to maintain the property afterwards.