Name Revealed for New Development

The vote on the new name for the development on the site of the Former Market Hall drew to a close last week.

The poll, which consisted of five potential options, was open for two weeks and received hundreds of votes and comments. The final options were shortlisted after being checked for copyright, trademark, naming convention, and town plan clashes.

With an overwhelming 64% of the vote, the winning name is: Nailers Yard. Liked for its nod to the nail making history of the town and appreciation of the heritage, the new name will stand proud on the site for years to come.

The development consists of two buildings (a commercial and community space) along with public realm. The project will also see a portion of Spadesbourne Brook re-naturalised.

Regeneration Project Manager for Bromsgrove District Council, Rebecca McElliott, said: “Several hundred votes cast and plenty of thoughts left in the comments box makes me really proud to be part of the Bromsgrove community. Nailers Yard is a great name, allowing us to acknowledge the important heritage of the area whilst we look to the future. This new development represents so many opportunities for the town – the nighttime economy, local businesses, residents, and visitors – and I am pleased its new name holds such significance for residents as we strive towards a better Bromsgrove for all.”

The buildings will host premium office space, restaurants, and community space. The final designs and use were selected following an options appraisal and viability assessment.  

The development is possible thanks to a grant of £14.5m from the UK Government. Other projects benefiting from this grant include the former Fire Station site on Windsor Street and public realm improvements in the town centre.

The development will be delivered by early 2026, ready to open its doors to residents and businesses alike.

To find out more, visit: https://www.bromsgrove.gov.uk/council/strategy/former-market-hall-site-redevelopment/