Rescue Your Recyclables

Residents are being encouraged to take a second look at the items they throw away as part of Recycle Week 2026.

This year's campaign, Rescue Your Recyclables, shines a spotlight on everyday household items that can be recycled but too often end up in the rubbish bin.

Throughout the week, residents will meet a cast of recyclable characters including Ally the Kitchen Foil, Deo the Aerosol Can, Minty the Toothpaste Tube, Rolly the Toilet Roll Tube and Yogi the Yoghurt Pot, all asking for a second chance at life through recycling.

The campaign aims to highlight how simple items from around the home can be transformed into new products when recycled correctly, helping to conserve resources and reduce waste.

Cllr Peter Whittaker, Bromsgrove District Council’s Cabinet Member for Environmental Services and Community Safety, said: "Many of us are already good at recycling the obvious things, but there are still lots of everyday things ending up in general waste that could be recycled instead, cutting waste costs.

"Recycle Week is all about encouraging people to take a second look before they throw something away. Toothpaste tubes, aerosol cans, balls of clean foil, all these items could be given a new life if recycled correctly.

"By rescuing more of these recyclables from the black bin, residents can waste less and recycle more."

Residents are encouraged to check what can be recycled at www.bromsgrove.gov.uk/bins where there’s also a handy recycling locator tool to explore the range of recycling options.

Look out for tips, facts, and advice during Recycle Week from the council's social media channels.