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Areas ‘adopted’ by people helping to care for their local environment will have new anti-littering signs erected in them, in a new campaign backed by Bromsgrove District Council.

Whether it’s part of a street, green space, or popular pathway that’s been adopted, from next week (March 25) the new ‘Adopt an Area’ scheme will show passers-by that local people are caring for that area.

Cllr Margaret Sherrey, Bromsgrove District Council’s Portfolio-Holder for Environmental Services, said: “Caring for our local environment has long been a cornerstone of civic pride.

“We want to bolster that, and help drive home the point that the fight against litter isn’t some faceless monster swallowing up public resources and your council tax.

“People all across the community play an active role in that fight, from the family at number 25 to the parents on the school run to the friends who go jogging together.

“We hope we can prompt even more people to keep the district tidy and dispose of their litter responsibly.”

Adopt an Area is the latest in a long tradition of district council support for civic-minded volunteers, whose efforts complement and enhance the council’s ongoing cleansing and grounds maintenance programmes.

Anyone committed to tackling litter, from residents to schools, charities, community groups or businesses, can take part.

Under Adopt an Area you would choose the area you wanted to ‘adopt’ and register it with the council. You would then receive the guidance, equipment, and collection services for larger quantities of litter you may require, and special signs would be put up in your adopted area telling people that it has been adopted by local people.

You can Adopt an Area or find out more here.

It’s being launched alongside Keep Britain Tidy’s Great British Spring Clean, which sees many anti-litter activities renewed nationwide and runs this year from March 23 until April 23.

Pictured above

An example of how the Adopt an Area signs will look.